Support local families and local farmers!
Market Match is California’s healthy food incentive program, which matches customers’ federal nutrition assistance benefits, like CalFresh, at farmers’ markets. Market Match incentivizes low-income shoppers to make healthy food choices. At the same time, it helps to support rural communities by providing an additional income for small farmers selling at farmers’ markets. Since 2010, ALBA has been a third-party coordinator of the Market Match program at selected farmers markets on the CA Central Coast and a member of the California Market Match Consortium.
Beginning in 2015, the Market Match program now provides a 1:1 match to CalFresh shoppers at farmers markets. This means that if a CalFresh recipient wants to buy $10 dollars of fruits and vegetables at a farmers’ market, then they will receive an additional $10 dollars in Market Match: that’s $20 dollars total to spend at a farmers market!
ALBA’s Market Match partners are
**Please see the market websites for market dates and operating hours.*