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Farming for the Future Fall 2009
is a quarterly publication of the
Agriculture and Land-Based Training Association (ALBA)
Articles in English | Haz CLIC AQUI para Español
Brothers’
Farm: Young Faces in Agriculture
Business Plans Help Farmers Measure Progress
Growers
Gather for PM Workshops
Farmers’ Market EBT Access
Derailed
Calendar of Events
Brothers’ Farm: Young faces
in agriculture
You cannot refer to Octavio without including Francisco. Octavio and Francisco
García López are brothers, and when they are not at school, you can find them
taking care of their farm. More than a year ago ALBA leased land to Octavio
after he graduated from the Farmer Education Program, PEPA. Octavio recently
graduated from Alisal High School and this past summer he worked really hard
because in September he will have less time to dedicate to his crops since he
enrolled for 13 units at Hartnell College in Salinas.
Of course, they would like to go to the “bailes” (dances) more often, or they
would love to spend more time playing soccer or just hanging out with friends,
but instead they spend most of their free time working the land. When Octavio,
two years older than Francisco, decided to take the PEPA course and graduated as
a beginning organic farmer, he had one goal in mind: farming would be a way to
overcome disadvantages as a young Latino and as an alternative to provide an
economic base while he completes his education. “In PEPA I learned that I can
work for myself not for others, moreover I can cultivate and work as a farmer
without compromising my health,” explained Octavio.
Brothers’ Farm is the name they chose for their business. Even though the sales
from the first year were not what they had projected, they are putting their
best effort into their second year. In fact, they just got a second acre in
ALBA’s Small Farm Incubator Program. This year they planted squash, cucumbers,
beets and chard, but what they are really looking forward to is planting
strawberries in November.
“We did OK the first year, it was definitely a learning experience, the
cucumbers did not do well at all, our old pick-up broke down, we had no
transportation, the weeds just took over our parcel, we sold what we could to
ALBA Organics and thank God for that,” Octavio explained. “This time I really
want to start the strawberry plants in the green house to make sure they do
well.”
Octavio and Francisco are from Ciudad Hidalgo in Michoacán, Mexico. They live
with their parents, two younger brothers and a little sister in Salinas. This
year Francisco will be in his senior year of high school. They are aware of the
gang groups that dominate the area; but at the same time, they know it is better
to stay away from them. As Octavio explains, “Gangs are a waste of time; you put
your family at risk and yourself, also once you are in you cannot leave.”
Octavio is looking to the future, “I don’t know yet what major I’ll choose, all
I know is that with my brother’s help, I’ll be able to manage college and
farming at the same time. I really want to continue farming.”
Postscript
Nearly a month after this story was first written, local newspapers announced
the death of Erik García López, one of Octavio and Francisco’s younger brothers.
Erik was 14 years old and became the 22nd homicide of 2009 as a result of gang
violence in Salinas. At this writing the García family has not received
information about further criminal investigation; nor have they been able to
obtain referrals from authorities for social services.
When we saw Octavio working in his field the day after his brother was killed,
we were surprised at first, but the reality is that his farming must go on.
Octavio now has more responsibility on his shoulders since he became the head of
the family. His father left Salinas to bury Erik in their native town. ALBA
farmers and staff provided immediate financial support to the García Family, as
we have all experienced their loss.
Behind each farmer there is a story of courage. ALBA works with strong people
guided by determination to re-make their lives despite numerous and often
profound barriers. ALBA will continue to guide its work by recognizing and
supporting those who put fresh food on our tables.

Business Plans help farmers monitor progress towards goals and increase
profitability
For nearly 25 years, the Rural Development Center now operated by ALBA has
served hundreds of families as a small farm business incubator program. In
summer 2008, we announced a new requirement in order to renew incubator land
leases; farmers would need to maintain an up-to-date Business Plan. ALBA’s
motive in developing this requirement was simple; an up-to-date plan would help
farmers be better able to measure progress towards their business goals and
understand how well they were managing their finances. By going through the
process of updating business plans, farmers would analyze and make strategic
adjustments to their operations in order to reduce costs and increase profits.
Most importantly, farmers gain significant leverage when applying for small farm
financing if they can present a sound plan.
Before formalizing this requirement, ALBA board and staff researched
requirements of other business incubators, and discussed the idea with small
business development consultants and farmers. Upon announcing the new
requirement, some farmers immediately questioned the process. Their greatest
concerns were, “Why do I need a business plan if I am already in business?
Creating a business plan is too time-consuming and I am very busy; therefore, do
I really need one? How will the information contained in the business plans be
used?” We addressed these farmer concerns and explained why creating a business
plan could only help them and their business. Improving the way finances are
managed could only increase the return on a farmers’ investment.
ALBA established training and resources to support the business planning process
with each farmer. We organized a three-part business planning series in October
2008 that focused on introducing what business plans are and how they are used;
the importance of business goal setting & recordkeeping; and creating yearly
budgets, seasonal cash flow projections, and profit and loss calculations. The
last step in the business planning process was to learn and practice how to
present your business plan to an audience. Upon completion of the workshop
series, farmers had the opportunity to meet one-on-one with ALBA staff and
interns to complete their business plans.
Although the business plan concept was initially not well received by some
farmers, going through the process proved to be a worthwhile experience for all
involved. While looking at past financial documents, farmers and staff were able
to quickly identify whether and how money was being lost. For instance, some
farmers’ income taxes were being inaccurately submitted by their own tax
preparers on a “Schedule C-Profit or Loss from Business” instead of a “Schedule
F-Profit or Loss from Farming,” which resulted in overpayments to the Internal
Revenue Service (IRS). Because many farming expenses were not being reported,
one farmer ended up paying taxes one year, when he should have been getting a
refund of over $3,000! As an owner of a small farm business, $3,000 can make or
break your business.
In the end, the business planning process proved to be a success for everyone!
As a result of attending the workshops, farmers learned how to create their cost
of production spreadsheet and learned how to construct and interpret their
financial statements. ALBA developed a standard electronic Business Plan
template for farmers that includes historical figures and projections for the
future. Electronic copies of farmer business plans will remain in the ALBA
office and farmers should feel confident to update them annually with limited
help from ALBA staff or outside expertise. Today, 95% of ALBA incubator
participants have an up-to-date business plan, and ALBA staff learned a
tremendous amount as well! With these results ALBA is continuing to adapt its
education and technical assistance programs to continue to meet the long-term
business development needs of beginning and aspiring farmers.

Growers gather
for Integrated Pest Management workshops
Recently ALBA provided bilingual workshops attended by more than 40 growers
seeking practical pest management solutions. On April 27, we discussed the
organic certification process, organic markets including ALBA Organics, and
conservation funding for organic practices.
Growers took part in insect scouting at ALBA on May 13, discussed an integrated
greenhouse whitefly management program, and explored beneficial insect host
plants and biodiversity. The next workshop on May 20 included hands-on Lygus
degree day modeling and discussion of alfalfa trap crops for Lygus control along
with demonstration of a tractor-mounted “Bug Vacuum” for use in strawberries and
trap crops.
At the final workshop on May 28, we discussed crop rotations that break disease
cycles and biological soil treatment methods, essential oil pesticides and
low-till agriculture. Contact Chris Goodson at (831) 227-5404 for more
information on any of these topics or for referrals to technical assistance.

Photo courtesy of Monterey Bay Aquarium
Farmers’
Market EBT Access Derailed
In early 2009, ALBA organized state legislation (AB537 sponsored by Assemblyman
Juan Arambula) to increase EBT access at farmers’ markets. Currently only one in
five California farmers’ markets accepts federal nutrition assistance benefits
through EBT. We sought to require farmers’ markets to adopt EBT or accept
assistance to do so by 2012. The result would have been greater consumer access
to fresh foods in farmers’ markets. The measure passed in Ag Committee on April
29; however, it was not approved by the Appropriations Committee. It was
estimated that the state cannot afford the time and expense to assure that
Californians who depend on EBT can access farmers’ markets. ALBA will continue
to advocate for widespread EBT access in farmers’ markets.
If only 5% of the EBT money that is not claimed in Monterey County was used in
the five markets that currently accept EBT, each market would have $12,000
per week in additional sales!
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