Market Match                                                            

Support local families and local farmers!

Market Match is California’s healthy food incentive program, which matches customers’ federal nutrition assistance benefits, like CalFresh, at farmers’ markets. Market Match incentivizes low-income shoppers to make healthy food choices.  At the same time, it helps to support rural communities by providing an additional income for small farmers selling at farmers’ markets.  Since 2010, ALBA has been a third-party coordinator of  the Market Match program at selected farmers markets on the CA Central Coast and a member of the California Market Match Consortium.

Beginning in 2015, the Market Match program now  provides a 1:1 match to CalFresh shoppers at farmers markets.  This means that if a CalFresh  recipient wants to buy $10 dollars of fruits and vegetables at a farmers’ market, then they will receive an additional $10 dollars in Market Match:  that’s $20 dollars total to spend at a farmers market!

ALBA’s  Market Match partners are

  • Everyone’s Harvest Certified Farmers’ Markets
  • Hollister Downtown Association Certified Farmers’ Market
  • Santa Cruz Community Farmers’ Markets ( Live Oak and Felton markets only)
  • King City Certified Farmers Market
  • Watsonville Certified Farmers’ Market

**Please see the market websites for market dates and operating hours.*