ALBA Organics provides crucial produce sales and marketing education as it sells fresh produce grown by ALBA farmers. In fact, the first two classes of the Small Farmer Education Program focus on sales and marketing. This early focus on sales makes clear to aspiring farmers that business success rests upon their ability to sell in the marketplace. Sales strategies that farmers use include:

Farmers’ Markets
Community Supported Agriculture
“You-Pick” Events at the Farm
Direct-to-Retail
Wholesale / Food Service (ALBA Organics and others)
Brokerage

We encourage farmers to use any strategy that delivers value for both the farmer and the customer. As small-scale farmers, we encourage them to look at ways to maximize their share of the consumer food dollar. For example, selling directly at a farmers’ market will essentially provide 100% of the food dollar for the farmer.

Check our Calendar/Events/Workshops