From 1973 through late 1979, Mr. Moncrief acted as the Director of Community Development for Central Coast Counties Development Corporation. In 1972, CCCDC purchased and developed the land that is today known as the ALBA Rural Development Center. CCCDC initiated farmworker training programs at the site. Mr. Moncrief was responsible for the development and administration of various training programs designed to assist farmworkers in learning cooperative farming practices. Also during the Seventies with CCCDC, Mr. Moncrief developed farmworker housing projects in the Salinas Valley, including the sixty-unit San Jerardo Cooperative.
Mr. Moncrief earned a Master’s degree in Social Work with an emphasis in Community Development and Organizing from California State University San Diego (1970). In addition, he has completed numerous courses in real estate, finance, and law. He also holds a Real Estate Broker’s License under the California Department of Real Estate. Mr. Moncrief is a founding Board member of ALBA.
He has previously served as President of the Board of Directors of the Lincoln Park, Chicago, Boy Scouts of America and as President of the Chicago Chapter of the Yale University Alumni Schools Committee. He has also been a member of the Yale University Development Board. Since moving to California in 1999 he has served on the boards of the International School of Monterey, California Coastal Rural Development Corporation and Neighborhood Housing Services of Silicon Valley.
He is currently a Life Trustee of Choate Rosemary Hall, having served as Chair of the Board of Trustees. He is also a member of the International Board of Advisors of the James Martin Center for Nonproliferation Studies at the Monterey Institute of International Studies, a graduate school of Middlebury College.
Cary has a B.S. degree in Engineering and Applied Sciences from Yale University.
Paul earned his law degree from UC Davis in 1999. During law school, he clerked in the legal department of the California Department of Food & Agriculture and served as Editor in Chief of the UC Davis Journal of International Law & Policy and as a member of the UC Davis Law Review. Following law school, he clerked for Judge Michael S. McManus in the U.S. Bankruptcy Court, Eastern District of California, before returning to Salinas.
Paul is a partner in the law firm of Johnson & Moncrief, where his practice emphasizes business and agricultural law. Paul is a member of the Salinas Rotary and an advisor to the Hartnell College Ag Program.
Javier Zamora joined ALBA’s board in 2014 shortly after giving a rousing speech at our annual graduation ceremony. Javier, himself, completed our Farmer Education Course in 2012, launching JSM Organics on ALBA land in 2013. Starting on less than 2 acres of land while still studying at Cabrillo College, he is now farming 25-acres.
Raised in a farming family in Michoacan, Mexico, Javier learned at an early age how to make use of the earth’s biodiversity. JSM Organics grows a diverse mix of over 20 varieties of certified organic vegetables, berries, herbs and flowers. He initially sold direct-to-consumer through six farmers markets, and has since expanded his markets to include 12 retailers.
He first came to the Los Angeles Area in 1987 to join his siblings and pursue opportunities. Starting as a dishwasher and cook, he quickly learned English. This enabled promotions to bartender, and eventually, manager of 35 employees at a restaurant and concert venue. Later, he served as food and beverage director for two golf courses. Even while holding these jobs, he stayed in farming, investing his earnings in his brother’s horticultural business in Mexico which now produces 90,000 poinsettias annually.
With management experience under his belt, a degree in organic production, and a natural talent for sales, it was only a matter of time before Javier returned to farming. ALBA served as a launching pad for his business which has since grown dramatically, earning him invitations to join the Boards of three non-profit organizations and several appearances on the local news.
Dr. Hasegawa started his undergraduate education, at Reedley Community College in Reedley, California, as a music major. After quitting his jazz band, Hasegawa changed his major to science, transferred to UC Davis, and earned a Bachelor’s in biochemistry. After graduation he left California to work at the National Institute of Health (NIH) in Maryland. At the NIH he worked in a lab that studied the effect of illegal drugs on the brain cells of mice. A short time later Hasegawa made it back to California and received a teaching credential along with a Master’s in Education from UC Davis. He taught physical and life sciences at a junior high school and a high school before leaving for the University of Oregon where he received his PhD. While in Oregon he taught third grade and fifth grade and specialized in science education, in particular, how to explain complex information to children. Hasegawa received his first university appointment at CSU Sacramento, as an Assistant Professor in their Teacher Education department, before moving to a CSUMB.
Now retired, Dr. Hasegawa serves the community as a board member for ALBA and as Vice President on the Board of Trustees for the Spreckels Union School District.
She previously served on the board for the Salinas Police Activities League. She is currently the Secondary Education Council Representative for Region 10 state Association of California School Administrators. Ethelvina has a MA.Ed. in Educational Administration and Supervision from San Jose State University.
Travis is a startup specialist who has overseen and managed massive growth that included organically growing $80,000,000 in revenues, over $100,000,000 in capital and construction projects and $72,000,000 in operational costs all while maintaining stability.
Travis is passionate about the values agriculture instills in our society and the responsibility we have to be good stewards of the resources we are entrusted with, leaving these resources in better condition than we received them. He believes that this is not only the right thing to do, it also creates a base for sustainable long term value creation of businesses.
Travis enjoys being involved with his community and family and along with serving on the ALBA board he is on the board of the Salinas Valley Memorial Hospital Quality and Efficiencies committee, coach’s youth sports, volunteers at 4H and local schools. Travis is married with two boisterous boys.